Audience Tracking
WebCastle provides advanced audience tracking solutions that help you understand user behaviour, refine targeting, and run smarter, high-performing marketing campaigns.
Know Your Audience, Improve Your Results
Audience tracking reveals who interacts with your brand, what they engage with, and how they convert. We turn this data into actionable insights that boost targeting accuracy and marketing performance
What We Do
We track user actions across platforms to understand behaviour, interests, and intent — helping you optimise campaigns and personalise communication.
Our Working Approach
We follow a clear process to capture accurate audience data and use it to refine targeting and boost marketing effectiveness.
Tracking Setup & Tool Integration
Installing pixels, tags, and event tracking tools.
Data Mapping & Intent Analysis
Understanding how users behave and what they seek.
Segmentation & Behaviour Patterns
Organising audiences based on real-time insights.
Insight-Driven Strategy Updates
Using data to refine campaigns and messaging.
Reporting & Audience Dashboards
Presenting behaviour in clear, visual dashboards.
Continuous Optimisation
Updating tracking and segments as campaigns evolve.
Industries We Serve
Automobile
We help automobile brands, dealers, and service networks build digital experiences that move as fast as their customers. From vehicle showcase websites and dealer portals to service booking apps and lead-generation funnels, we design solutions that boost enquiries, simplify workflows, and keep your brand on the road to growth.
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Education & E-Learning
We work with schools, training institutes, and edu-tech platforms to create engaging digital learning experiences. Our solutions include e-learning portals, LMS integrations, virtual classrooms, and mobile apps that make learning more interactive, accessible, and measurable for students and educators alike.
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Finance & Banking
We design secure, user-friendly digital solutions for banks, NBFCs, and fintech companies. Whether it’s customer portals, loan application journeys, or payment interfaces, we focus on clarity, compliance, and trust so your customers can manage their money with confidence on any device.
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Healthcare & Life Sciences
We partner with hospitals, clinics, labs, and healthcare startups to build platforms that simplify patient care and information access. From appointment booking and teleconsultation to patient portals and lab report systems, our solutions are designed for reliability, privacy, and ease of use.
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HR & Staffing
For HR agencies and internal HR teams, we create digital tools that streamline recruitment and people management. Career portals, application tracking dashboards, candidate databases, and onboarding workflows are designed to reduce manual work and help you find, hire, and retain the right talent faster.
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Logistics & Supply Chain
We support logistics companies, freight operators, and supply-chain networks with systems that bring real-time visibility and control. Tracking dashboards, booking portals, partner apps, and operation management tools are crafted to improve efficiency, reduce errors, and keep every shipment on schedule.
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Manufacturing
We help manufacturing businesses go digital with solutions that connect plants, partners, and customers. From product catalogues and dealer portals to internal dashboards and workflow automation, we design platforms that support production planning, sales, and data-driven decision making.
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Media & Entertainment
We collaborate with media houses, OTT platforms, and content creators to deliver high-performance digital experiences. News portals, streaming interfaces, campaign microsites, and community platforms are built to handle high traffic, encourage engagement, and keep audiences coming back.
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Oil & Gas
For the oil, gas, and energy sector, we design digital touchpoints that support complex operations and stakeholder communication. Corporate websites, investor and partner portals, safety information platforms, and project dashboards are crafted to convey reliability, compliance, and technical depth.
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Public Services & Government
We work with government bodies and public service organisations to build citizen-friendly digital platforms. Service portals, information websites, grievance redressal systems, and awareness campaigns are designed for accessibility, transparency, and ease of use across diverse audiences.
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Realestate
We create powerful digital experiences for builders, developers, and property consultants. Project showcase websites, virtual tours, booking enquiry systems, and CRM-ready lead funnels help you present properties beautifully, capture serious leads, and accelerate sales cycles.
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Retail
We help retail brands move beyond the storefront with strong digital presence and e-commerce capabilities. From online stores and loyalty apps to product catalogues and campaign landing pages, our solutions are designed to increase conversions, repeat purchases, and customer lifetime value.
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Social networking
We design scalable platforms for communities, memberships, and niche social networks. User profiles, feeds, messaging, notifications, and moderation tools are crafted with performance and usability in mind, helping you build safe, engaging spaces where people genuinely connect.
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Sports & Fitness
We partner with gyms, trainers, sports academies, and fitness brands to create experiences that keep users active and engaged. Booking systems, training apps, performance dashboards, and membership portals are designed to track progress, manage schedules, and build strong fitness communities.
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Technology & Business
We support SaaS products, IT service companies, and B2B solution providers with clear, conversion-driven digital experiences. Product websites, portals, dashboards, and onboarding flows are crafted to explain complex offerings simply, generate quality leads, and support long-term client relationships.
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Travel & Tourism
We work with travel agencies, tour operators, hotels, and destination brands to inspire journeys online. Travel portals, booking engines, itinerary builders, and experience-driven websites help you showcase destinations, simplify reservations, and deliver memorable experiences from first click to final checkout.
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